Welcome to Singledom
They make up more than a third of the GB population.
They follow fashion and like to spend their disposable income.
So why are you ignoring them?
Discover the secret life of the Singleton
Carat has conducted extensive research into Singledom: the group of GB adults who are free from the commitments of long-term relationships.
These whimsical spenders are set to grow to make up 45% of the population over the next five years.
2006 is the year when this group reach critical mass. Can you afford to ignore their demands any longer?
Singledom explores who they are, what makes them tick, and, most importantly, how marketers can use insights into their needs and attitudes to effectively engage with this influential group.